AN INTEGRATED CREATIVE STUDIO

This is a one-stop shop for all of your creative needs. My signature services have been designed to establish and nurture your business from launch into the beyond.

  • A brand identity is the design of a combination of visual elements that form the language of your brand. The logo, imagery, fonts, colours, graphics and more!

    Branding packages start at $3.5K + GST

  • Diving deep into the foundations of your business is essential. It ensures you are delivered a design solution backed by intention and purpose.

    Brand strategy results in building out your brand DNA - what you do, for who and why, in addition to setting the brand’s tone, and determining your audience and unique positioning.

  • My creative consultancy service involves a diverse set of management and implementation skills that ensure all visuals and design requirements are on brief and focus on the project goals.

    I act as the creative eye that oversees it all. This could be; concepting and directing a photoshoot or managing the rollout of a brand campaign.

  • If you’re a product-based business, then packaging brings your brand to life in a tangible way. It is all about creating an exceptional experience, from the unboxing to the shelf appeal.

  • If you’re selling something or need people to find you to book your services, then a website is often the first connection point with your customer or client. It is a non-negotiable for any business.

    I can tailor my approach from building something custom to using a templated solution like Squarespace.

  • When it comes to branding, marketing collaterals are a must. From your business card that makes an impression, to flyers, vouchers and brochures, anything your customer can get their hands on, I create. I draw on a great network of print suppliers across Newcastle and Sydney to make it a reality.

Branding already sorted? That’s a-ok!

Here’s a few other ways we can work together.

GRAPHIC DESIGN PROJECTS

If you have specific graphic design requirements for your business but don’t have the in-house know-how or capacity then a one-off design project is for you. This could be print design, packaging, social media content or promotional material. I work with you to define the brief and in return, I provide you an on-brand, well-executed design solution.

NEW DESIGN SUPPORT

Ongoing creative support can be a game-changer when you’re running a business. We work together each month on a set of design tasks that help support your brand and marketing efforts.

Rebecca Jane Creative service offering

Brand Identity design

Brand Strategy

Websites

Packaging

Creative Consulting

Print design

Brand Identity design Brand Strategy Websites Packaging Creative Consulting Print design

THE BRANDING PROCESS

  • Let’s meet and see if we’d make a good fit!

    We chat over coffee, via zoom or phone about your business and the problems you’re seeking to solve. We discuss my suggestioned services, the deliverables and I’ll provide a proposal outlining the specifics including timeline and cost. If you’re happy with the proposal, I grab a deposit from you and then we can begin!

  • It’s planning and investigating time.

    We work together to define the foundations of your brand with strategy by discovering and establishing your purpose, mission and values. This helps inform the storytelling element of your brand which is key to connecting with your audience. We also look at the position of the brand and who you’re targeting. A brand built on solid foundations and with purpose will help you reach those biz goals!

  • Now the fun can begin!

    This is where your vision is brought to life and it all starts to feel real from here. We work together to outline the creative direction for the brand. This involves collecting references and determining an aesthetic that’s unique to your business whilst leveraging the strategy. This direction is then transformed into a fleshed out brand solution via the one concept method.

  • If you’re rolling out collateral to support the launch, this is where these items are created and put into production.

    Then to finish things off, I hand over the project deliverables in a tidy little folder file. Along with these new brand assets you receive, how-to videos, an off boarding documents and launch assistance and support.

THE POWER OF BRANDING

A great brand identity is made up of three fundamental things (all of which I can help you with)

01. STRATEGY

Defining your guiding light is the foundation of your business. Along with the values you uphold, who your customer is and your big-picture goals for the future.

A brand is the perception someone has of your business - strategy helps to carve out and clarify that perception.

02. VISUAL IDENTITY

‘Just a logo’ won’t cut it. Not in the long term anyway. You need a visual identity and a suite of supporting assets to bring your brand to life. It helps build recognition and makes you distinguishable in a busy market.

Plus it’s way more fun when you’ve got design-y bits to play with.

03. STORYTELLING

Knowing who you are and delivering this in a clear way to the right people. Being real and relatable is what creates engagement, drives connection and sparks emotion.

Emotion is what sells. It’s science baby!

“Bec was an absolute SUPERSTAR to work with. From the first meeting we were aligned with the vision of our hotel. A great communicator, incredibly efficient & responsive and what she delivered, certainly exceeded our expectations.”

Ben - Golden Sands Tavern

Rebecca Jane Creative Art Direction photoshoot

 FAQs

  • Unfortunately, no.

    Clients come to me seeking brand identities because just a logo is no longer serving them. They find it restrictive, they have consistency battles and it’s often been created in isolation, meaning there is no connection or strategy behind it.

    Starting with visual identity basics will set you on the right path and has the flexibility to be built on and further developed as your business grows.

  • The general ballpark for brand projects is between 4-8 weeks.

    Timeline factors depend on where you’re at with your business, when you want or need to launch, the full project scope and how much time you can commit to the process.

  • Branding project pricing starts at $3.9K + GST

    One-off projects are quoted at the briefing stage and vary depending on the scope.

    Design retainer services start at $450+GST

    Head to my contact page to book in a free consult or download my service guide for more information.

  • Certainly. This does depend on what your requirements are but I like to think that once we start on this design journey, I am here as your loyal creative sidekick! I love to provide support you as your business grows and evolves.